Learning organizations, internal marketing, and organizational commitment in hospitals

Learning organizations, internal marketing, and organizational commitment in hospitals

BACKGROUND Knowledge capital is becoming more important to healthcare establishments, especially for hospitals that are facing changing societal and industrial patterns. Hospital staff must engage in a process of continual learning to improve their healthcare skills and provide a superior service to their patients. Internal marketing helps hospital administrators to improve the quality of servi...

Learning organization, internal marketing, and organizational commitment in hospitals

Background: This study provides empirical evidence of the relationships among learning organization, internal marketing, and organizational commitment. Internal marketing assists hospital administrators in improving the quality of service provided by nursing staff to their patients and allows hospitals to build a learning culture and enhance the organizational commitment of its nursing staff. M...

The Effect of Organizational Resources, Organizational Capabilities, and Learning Orientation on Marketing Mix in Yazd Hospitals

Background: The most prominent features of the current world include globalization of the economy, mass production, excess capacity for production lines of the factories and industries in most markets, intensive competition, massive information, and inefficiencies in communications. These all represent formation of the global markets for all national and regional companies, complexity of market...

Corporate Ethical Values and Organizational Commitment in Marketing

Organizational Learning in International Organizations